Richard Best PPC Marketing Consultancy
Landing pages are a core component in the conversion process. Website traffic is worth very little to your business if it doesn’t convert. However, in my experience business owners (and even some professional online marketers) are overly focused on driving traffic volume and fail to pay enough attention to fine tuning their rate of conversion. […]
In the past pre-Internet days, if you wanted to market your products or services, the primary lever you were able to pull was REACH (aka ‘SIZE’ of audience). Contextual targeting was limited, at best, and you could do no better than target at an AUDIENCE level; it was difficult or impossible to target potential customers […]
I have just ‘FOUND’ a very useful PPC Tool – The Ultimate PPC Concatenation Tool – and I wanted to share it! There are lots of Free PPC tools out there online, but occasionally you come across a hidden little gem – and this is one great example. I want to say thank you to […]
I have searched around the internet for the ultimate negative keyword list and to be honest I have been disappointed! There are a few negative keyword lists with 200 negative keyword suggestions offered, but I have failed to find any over 200 words or any that I would describe as the ‘ultimate negative keyword list‘. I […]
Good quality Ads are a key element in any PPC account. Well written, compelling and enticing Ad copy can lead to that vital extra few % points on your Click Through Rate, a higher Quality Score and a lower Average Cost Per Click. Your PPC Ad performance can mean the difference between success and failure. So rather than focus […]
PPC search marketing involves setting up Ads to display to users who type in certain words or phrases (‘search queries’) into a search engine. For instance – if you are a mortgage broker in Cardiff, you may want your Ad to show when a user types in the search query ‘mortgage broker in cardiff’. Easy right??!! Not so easy – This is the first of a 2 part tutorial on Negative Keywords, focusing on my method 1 process. I explain what negative keywords are, why you need them, provide an example / use case, give an overview of the method 1 negative keyword process, and then run through an over-my-shoulder live case study to show you the exact process I follow to find and add negative keywords to improve the quality and performance of my PPC accounts. [READ MORE...] In this post I am going to overview some of the Best FREE PPC tools and Resources available to use anywhere in the big online World, that will save you time, increase your productivity and help boost your PPC account performance – without costing you ANY money!! [READ MORE...] I love Infographics. A good Infographic is not only well designed and pleasing to the eye – but informative and engaging as well. In fact for me, the informative element of Infographics is the key. Here are 10 of the best Adwords PPC Infographics (all of which I found on Pinterest.com). Enjoy! [READ MORE...] Hello readers. Welcome to richardbest.co.uk. This is the first post, the first of many I hope. In fact, I don’t ‘hope’ – I intend. Someone I look up to once told me, “hope is not a strategy”. I just wanted to take this opportunity to lay out my plans and goals for this blog, what it will be, why I am writing it, and most importantly I want to put across the fact that this blog is all about passing value on to you the readers. [READ MORE...]Method 1 : Negative Keywords Google Adwords : Search Query Report
The Best FREE PPC Tools And Resources Online
10 Of The Best Adwords PPC Infographics
The First Post
