The Key Fundamental Element Of Search Engine Marketing Success

The Key Fundamental Element Of Search Engine Marketing Success

In the past pre-Internet days, if you wanted to market your products or services, the primary lever you were able to pull was REACH (aka ‘SIZE’ of audience). Contextual targeting was limited, at best, and you could do no better than target at an AUDIENCE level; it was difficult or impossible to target potential customers […]

7 Of The Worst PPC Ads EVER!

7 of the worst ppc ads ever (1)

Good quality Ads are a key element in any PPC account. Well written, compelling and enticing Ad copy can lead to that vital extra few % points on your Click Through Rate, a higher Quality Score and a lower Average Cost Per Click. Your PPC Ad performance can mean the difference between success and failure. So rather than focus […]

Method 1 : Negative Keywords Google Adwords : Search Query Report

filtering negative keywords - using the search query report

This is the first of a 2 part tutorial on Negative Keywords, focusing on my method 1 process. I explain what negative keywords are, why you need them, provide an example / use case, give an overview of the method 1 negative keyword process, and then run through an over-my-shoulder live case study to show you the exact process I follow to find and add negative keywords to improve the quality and performance of my PPC accounts. [READ MORE...]