This is the first of a 2 part tutorial on Negative Keywords, focusing on my method 1 process. I explain what negative keywords are, why you need them, provide an example / use case, give an overview of the method 1 negative keyword process, and then run through an over-my-shoulder live case study to show you the exact process I follow to find and add negative keywords to improve the quality and performance of my PPC accounts. There are 2 main processes I use.
- A reactive process which this video covers.
- And a pro-active process which I will cover in an upcoming video.
Here we go. Enjoy the video, and comment if you have any questions – I will reply.