Understanding Keyword Match Types

Understanding Keyword Match Types

PPC search marketing involves setting up Ads to display to users who type in certain words or phrases (‘search queries’) into a search engine. For instance – if you are a mortgage broker in Cardiff, you may want your Ad to show when a user types in the search query ‘mortgage broker in cardiff’. Easy right??!! Not so easy –

Method 1 : Negative Keywords Google Adwords : Search Query Report

filtering negative keywords - using the search query report

This is the first of a 2 part tutorial on Negative Keywords, focusing on my method 1 process. I explain what negative keywords are, why you need them, provide an example / use case, give an overview of the method 1 negative keyword process, and then run through an over-my-shoulder live case study to show you the exact process I follow to find and add negative keywords to improve the quality and performance of my PPC accounts. [READ MORE...]